The historic DeSoto Building in downtown Phoenix has been on quite the ride over the last few years. And the space is about to evolve again.
Track Club, an ultra-modern EDM night club opened in the space in October, 2019. Less than one month later, the club abruptly closed.
Track Club was a collaboration between Phoenix developer Charles “Chuckie” Duff, Relentless Beats music promoter Thomas Turner and Rattle and Rum cocktail expert Damon Scott. The team attributed the closure to “personal health issues,” Duff wrote in a statement to The Republic in 2019.
In January 2021, former Track Club manager Pat Brocco told The Republic he’d be taking over the space and turning it into a gym by the same name. Brocco created coaching brand Possible Pat after losing more than 300 pounds and sharing his fitness journey with “Ellen,” “Good Morning America” and other major media outlets.
This summer, there will be a new twist to the building’s story. While Brocco still plans to open his gym, the front portion of the large building will now house Tru Ultra Lounge, a new cocktail bar and music venue.
“The gym is still on track,” Brocco says. “But we wanted to provide a really upscale environment for downtown.”
What’s in store for the Lounge?
Tru Ultra Lounge will occupy the front portion of the building, previously Track Club’s lounge and cocktail area. Brocco has outfitted the area with booth seating, clear chairs along the bar and modern circular chandeliers hanging from the high ceiling.
A very small dance floor and an LED wall behind the DJ booth are also in the works, Brocco says, along with a “secret drink room” where customers will be able to order premium cocktails made with high-end spirits.
Outside, a large patio area that faces Roosevelt Street will be used for future “Sunday Funday” daytime events, First Fridays outdoor music shows and extra seating. Brocco plans to invite a rotating list of food trucks to park outside.
As for the music, customers can expect a mix of DJ’s and live music multiple nights each week.
“We want to do everything,” Brocco says.
The lounge is still under construction, but Brocco is aiming for a mid-July launch.
What about the gym?
The DeSoto Building is a large space and Brocco says there’s still plenty of room for his gym, which will take up two floors. He hopes the space will provide downtown Phoenix residents and workers more options for fitness training in the center of the city.
“One of my goals was to open my own gym and help other people,” Brocco told The Republic in January. “Now it’s becoming a reality.”
The gym is on a different construction schedule from the lounge, but Brocco hopes to celebrate it’s grand opening in September.
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